And so, Servitization is..? with Professor Tim Baines

Tim is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses. 


He spent ten years working in manufacturing businesses, beginning his career as an apprentice. His background gives him a personal understanding of the challenges faced by the industry and of the need for practical, relevant guidance on implementing change strategies.

His book Made to Serve: How manufacturers can compete through servitisation and product service systems described as, ‘Essential reading for any companies or executives looking to explore this option for their business’ provides a practical guide to servitization, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK. 

Tim has published over 200 papers across the disciplines of management and engineering, and is amongst the most frequently-cited authors on servitization and Product-Service Systems. He is the director of a number of European-funded projects on servitization, including: Exploiting Servitization in West Midlands SMEs (ERDF), and Gamification for Servitization (EPSRC).

Get Tim's book (with Howard Lightfoot): Made to Serve: How Manufacturers can Compete Through Servitization and Product Service Systems

Tim is also personally on Twitter at: @ProfTimBaines